Those who dominate the global technology market

Collected image

Technology is a very fast evolving and developing world. New technologies are constantly coming. Besides, the use of existing technologies is also increasing as new application areas are created. Among these are some technologies that can be said to represent the year 2025.

Some brands are facing bad times and some brands are doing well. The market dynamics of technology were discussed throughout the year.

AMD and Apple Battle

Intel's woes

Intel has seen success this year in the construction of graphics cards, not processors. This year they launched the new Core Ultra series, but users were turned away by the processors' excessive power consumption and heat generation, and relative performance deficits.

The problem has become so pronounced that they have been forced to lay off nearly 20,000 workers. On the other hand, almost all gamers and critics praised the Arc 'Battlemaze' series of GPUs that came to the market at the end of the year.

Along with success, there are also disappointments at AMD

AMD's winning streak continues with Ryzen. The new Ryzen 9000 series has made it to various best performance lists since its unveiling.

On the other hand, AMD continues to dominate graphics cards. Their Radion 7000 series failure peaked this year. However, at the end of the year, they are still in a strong position in the PC market.

Nvidia's golden age continues

Gaming is all about Nvidia—the great success of the RTX 4000 series continued this year. Only the 4060 and 4050 series GPUs have faced some criticism.

On the other hand, Nvidia's new Blackwell AI accelerator was at the top of every AI service provider's wish list this year.

Disappointing Snapdragon-based laptops

Buyers expected high performance and battery life from the 'Copilot Plus' laptop made by Microsoft and Qualcomm. Microsoft claimed that the laptop, which combines a Snapdragon processor and Windows 11, would give users better performance than a MacBook. But it didn't happen that way. Most buyers have already returned the laptops due to excessive heat, poor battery life and problems using essential software. CoPilot Plus PC has been this year's biggest technology flop.

Mac mini with M-4 processor gained popularity Photo: Collected

Apple's dominance continues

Laptops, desktops and tablets with the new M4 processor beat all devices in the market in performance, increasing sales. The iPhone 16 series was also a hit, with sales up 6 percent. But Apple Intelligence was one of the biggest failures of the year. The immaturity of their AI features has been heavily criticized on social media.

OLED monitor prices have dropped

OLED technology monitors are finally starting to become popular in the PC market. Although the price is not yet fully within reach, the price of OLED technology monitors has dropped below a thousand dollars.

Best 'Blackwell' Platforms in AI Processing Image: Collected

The Triumph of AI

Chatgpt is still the best

OpenAI has maintained its dominance this year as well. The new 'GPT Four-O' model is good enough for all kinds of tasks, there are no major weaknesses. Google's Gemini, Anthropic's Claude or Meta Llama models are comparatively better at some tasks but lag behind in others. As a result, ChatGPT is still at the top of users' list of preferences. 

Not working AI smartphones

Google, Samsung and Apple—every manufacturer has tried to add AI to their smartphones. Galaxy AI, Google Gemini and Apple Intelligence have brought similar features to the hands of users. Phone calls and text translation directly on the phone, image generator and a more intuitive voice assistant are seen on every device, but users have dubbed it 'fancy'. Studies have shown that users stop using new features after curiosity wears off.

Dependence on chatbots has increased

In addition to writing or programming, chatbots have also grown in popularity as friends or therapists. Psychiatrists have expressed concern over the matter. Chatbots cannot yet distinguish between good and bad or wrong and right, resulting in a lot of wrong answers. Complex and sensitive issues such as emotional issues should not be relied upon by AI. Taking the wrong advice can also cause great harm. The trend of using AI as a reference has also increased. As a result, misinformation has spread rapidly. There have been strong allegations of news manipulation using AI this year, although this has not been proven.

Nvidia brings powerful AI processor

The Grace-Blackwell Superchip, which combines two B200 Tensor Core GPUs and a powerful Grace CPU to manage it, is currently the most powerful AI processing platform in the world. Nvidia founder Jensen Huang unveiled it at the beginning of this year. It has a total of 1.4 exaflop AI performance and 30 terabytes of memory. Soon after its unveiling, AI makers around the world rushed to buy it. The result is a new record for Nvidia's revenue growth this year.

The use of AI has increased at a geometric rate

AI usage has increased this year despite much dissatisfaction and criticism. AI is most commonly used in image and video creation, especially for customer care agents, various office writing tasks, and advertising. This year, the market value of AI-based services exceeded 200 billion. Of this, OpenAI alone is valued at $157 billion.

Spectacular Space Marine-2 Image: Collected

Everyone loves simple games

Single player game winner

Space Marine 2, Stalker 2: Heart of Chornobyl and Indiana Jones and the Great Circle topped the best-selling list despite being released in the last quarter of the year. The biggest surprise of the year was the massive popularity of Space Marine 2. Over the years, game design has been plagued by over-convoluted storylines, complex gameplay and multiplayer modes filled with microtransactions. Aside from that, Space Marine 2's game design harked back to the golden age of single player games, resulting in several record sales for the game.

Big budget game flops

A number of multiplayer games have been huge flops this year. Suicide Squad: Kill the Justice League and Concorde is one of them. The Suicide Squad game was met with a lot of controversy, but ultimately the lack of game design and gameplay turned gamers away. Concorde took about eight years to build, costing more than $400 million. After this, within just two weeks, the developer Sony was forced to withdraw the game from the market. Ubisoft, the once hugely popular game maker, also suffered huge losses this year with three flops in a row—Skull and Bones, Assassin's Creed Mirage and Star Wars Outlaws. The trailer for their new game Assassin's Creed Shadows is getting a lot of criticism. Activision released Call of Duty Black Ops 6, while gamers expressed satisfaction with the game's single-player campaign, the game quickly lost popularity due to the many microtransactions in multiplayer.

Gamers have increased spending

This year, Sony launched the PlayStation 5 Pro, which costs $700. Sony has faced criticism for bringing such high-priced gaming consoles to the market amid the ongoing recession in the global economy. On the other hand, PC gamers also have increased costs, spending between 350 and 400 dollars to buy a portable GPU. Game prices are also increasing rapidly. Gamers think that the price of the new game will soon be 80 to 90 dollars. The shape of the game is also constantly increasing. 150 GB of space is often required for PC games today. So gamers have to keep a large part of the budget for fast internet service and big SSD.

The mobile game market is almost unchanged

As always, Roblox, Free Fire, Mobile Legends, Minecraft and PUBG Mobile were the most popular games on smartphones. Several studies have shown that the amount of games played on smartphones and tablets has decreased. However, smartphone game developers have earned more than $100 billion this year. That is, each gamer spent relatively more money on games this year. Game developers are concerned about why games in genres other than casual, multiplayer shooters and building sandboxes are not succeeding on smartphones. Their income from the smartphone gaming market may increase in the coming years, but there is no hope for innovation.

iPhone: image collected

Consumers Trust iPhone

Volatility in the smartphone market

Although sales were slightly lower at the beginning of the year, the smartphone market recovered from the recession at the end of the year. Various US sanctions have affected Chinese smartphone makers. For example, this year's best camera smartphone Vivo X200 Pro did not get a good response globally. Smartphones with Qualcomm Snapdragon processors were rare, with most phones from Chinese manufacturers powered by MediaTek processors.

Disappointment in the tablet market

Google has again announced that they will not be working on Android tablets. Google has never been able to establish a strong foothold in the shaky Android tablet market, with Samsung and Lenovo also seeing sales declines this year. Among tablet users, the popularity of the iPad and Amazon Fire remains unchanged.

The operating system is unchanged

iOS 18 and Android 15, both did not offer much innovation to the users. Both manufacturers have emphasized on AI features; For example, to deliver features like voice assistant operation, translation, image creation or text summarization directly on the device. Apple has yet to fully launch its own Apple Intelligence, which has drawn a lot of criticism in various forums.

The value of quality video has increased

This year smartphone buyers have emphasized more on video than pictures. Along with Snapchat and TikTok, video calling has also grown in popularity. So the popularity of phones depends a lot on the quality of the selfie camera. The quality of the ultrawide and zoom cameras is poorer than that of the main cameras of many smartphones, so zoom changes between videos are clearly visible. The problem is called a 'deal breaker' by most buyers