AI influencer feature coming to Facebook and Instagram

Creating AI Influencers Meta,: file Photo: Reuters

Many people have gained popularity by creating content on various topics on various social media including Facebook, Instagram. Some have become stars too. People who are able to influence others through social media are known as social influencers. And so currently, various organizations promote products by using social influencers or influential stars of social media. Keeping this in mind, Meta is creating artificial intelligence (AI) technology-based virtual influencers on Instagram and Facebook platforms.

AI influencers created by Meta will be able to automatically create content as well as interact directly with users. Meta expects AI influencers to play a key role in attracting the younger generation of users as well as staying ahead of rival platforms like TikTok and Snapchat.

"We've created millions of AI profiles," Connor Hayes, vice president of Mater's generative AI product division, said in an interview. Which are not only content creation, but can interact directly with users. Typical influencers create content based on their personal experiences. But our AI influencer can instantly respond to users and create a completely different level of content based on their needs.

Meta will add labels to AI-generated content to bring transparency and trust in the activities of AI influencers. Conor Hayes said, 'We will clearly label every AI-based content. As a result, users can easily understand that they are engaging with AI-generated content. This is crucial to maintaining transparency and building trust in our platform.”

Source: timenews.com

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